September 13 - 17 2016


The Kasablanka Hall, Kota Kasablanka


500 Participant


17 Professional Speakers

EVENT / what's going on there come and learn

For the last decade, Asia has been the central of world’s economy engine for growth. With the largest concentration of population on earth, Asia indeed is the biggest market in the world which at the same time has become one of the most competitive business environments. The emergence of ASEAN Economic Community has eliminated so many barriers hence the economy activities are expected to get even more dynamic in the region.

New small businesses flourish but at the end many of them were found not sustainable though they had tried their best. Good products, excellent services, and so on are no longer sufficient to achieve sustainability. There more than just those factors that should take place, that is how far companies could maintain its start-up mentality though they are growing bigger from time to time. This mentality includes the level of entrepreneurship shown by the management, how to consistently maintain high level of productivity, and of course how to ensure strong existence of creativity.

This 4th Asian SME Conference will focus the discussion around those issues by referring to several economy context—factor-, efficiency-, and innovation-driven—and featuring relevant panelists from various Asian countries to share their insightful thoughts. This conference will also be equipped with a well-designed industrial visit and field trip.


Unique Features / of the conference

Industrial Visit

Visit Dharma Bhakti Astra Foundation and Martha Tilaar Group in Jakarta as Companies that concern in development of SMEs

Industrial Visit

Presentation of Research papers

Presentation by Academic Expert from all over the world on range of topics relating to SMEs

Paper Submission

Cultural Show & Dinner

Explore the beauty of Indonesia culture while having great Indonesian cousins at the special dinner for participant hosted by the Mayor of Bandung city, Mr. Ridwan Kamil


Insightful Sessions

Most updated and relevant topics related to small-business issues from renown world-class speakers and panelists from various Asian countries


ACSB Dean Council

A brief yet deep discussion session on current issues related to SMEs in Asian region to find out the best recommended solutions


Youth Entrepreneurship Camp

The golden opportunity for youth entreprenuer to introduce their business idea and get exposed to the latest entreprenuership and mentoring program by pratitioners, business experts and faculty members


Wonderful Indonesia Field Trip to Bandung

Enjoy the Bandung City, Meet the local Entrepreneurs, Learn & Play Angklung traditional music instrument and feel the moment in Bandung with Sundanese hospitality.

Visit Bandung

Conference Registration

Select the conference registration menu, select your tickets and make a payment. After that, select the Accommodation menu and make reservations hotel we recommend


Conference or Event Schedule / dont forget it


Industrial Visit /you will visit the various attractive places that will give you the new insight in the small medium enterprise sector

Metropolitan City: Jakarta
In 1966, Jakarta was declared a special capital district and is formally classified as a special metropolitan district (daerah khusus ibukota). Jakarta has some manufacturing industries, there are several iron foundries and repair shops, margarine and soap factories, and printing works. Machinery, cigarettes, paper, glassware, and wire cable—as well as aluminum and asbestos and, more recently, automotive products—are manufactured. There are also tanneries, sawmills, textile mills, food-processing plants, breweries, and a film industry.

Source: Indonesia.Travel “Wonderful Indonesia:Jakarta”. Youtube, 22 Agustus 2013. Web. 16 Agustus 2016

Source : Yayasan Dharma Bhakti Astra “Yayasan Dharma Bhakti Astra Video Profile”. Youtube, 3 November 2015. Web. 16 Agustus 2016.

Yayasan Dharma Bakti Astra (YDBA)
Astra is one of the largest automotive company In Indonesia, which is having 222.000 employees and more than 190 subsidiary companies. Yayasan Dharma Bakti Astra, which a foundation that was founded by Astra aims to help improve the skills of engineering, management, marketing, and finance and information technology to SME (Small Medium Enterprise).

Source :Galeri Indonesia WOW! “GALERI INDONESIA WOW – Menteri Koperasi dan UKM”. Youtube, 24 Februari 2016. Web. 16 Agustus 2016.

Galeri Indonesia WOW
Indonesia WOW! Gallery is one of the creative SMEs centers in Indonesia and owned by the Ministry of Cooperatives and SMEs of the Republic of Indonesia. There are several facilities for SMEs and Entrepreneurs to improve their Knowledge, Skill and Attitude, like: Co-Working Space, Curated Concept Store, Maker Space, investors meeting place, and Creative Stage for Creativepreuner. There’s a lot of high quality product made by Local Indonesian SME’s from across Indonesia, from Aceh to Papua. Don’t forget to bring your IDR (Rupiah) for your new batik and handicraft collection.

Source: Martha Tilaar “Company Profile Martha Tilaar Group”. Youtube, 15 Juli 2012. Web. 16 Agustus 2016.

Martha Tilaar Group
Martha Tilaar founded in 1970 and now become one of the largest cosmetic companies in Indonesia. Martha Tilaar using the natural and traditional ingredients for each product. Martha Tilaar as a growing company, have a special attention to the SME industry and become to increase Indonesian economic.

Wonderful Indonesia: Field Trip to Bandung
Bandung is take times approximately 2 hours from Jakarta and has been the melting point between the local Sundanese culture and the high-end technology, especially the combination about Art and science. There are some interesting places to visit.

Source : Bandung Tourism “Video Profile Bandung City” . Youtube, 11 Oktober 2013. Web. 16 Agustus 2016

Source : Pam De Guzman. “2016 Wonderful Indonesia – Saung Angklung Udjo” . Youtube, 21 Januari 2016. Web. 16 Agustus 2016

Saung Angklung Udjo (SAU)
Saung Angklung Mang Udjo is a one–stop cultural workshop, consists of: performance venue, bamboo handicraft center, and bamboo instrument workshops. Won Best ASEAN Cultural Preservation Effort in the event ASEANTA Awards 2016, Saung Angklung Udjo become a local and international tourist destination to know about West Java culture.

Source : Universitas Katolik Parahyangan Bandung “UNPAR AERIAL VIDEO”. Youtube, 20 May 2015. Web. 16 Agustus 2016.

Parahyangan Catholic University
Founded in 1955, Parahyangan Catholic University (is known as UNPAR) is a non-profit private higher education institution located in the urban setting of the large city of Bandung, West Java. UNPAR offers courses and programs leading to officially recognized higher education degrees such as undergraduate certificates/diplomas, bachelor degrees, master degrees, doctorate degrees in several areas of study. This is where SME Expo will be held by Indonesia marketing Association Bandung Chapter.

Source: Infobdg TV. “BANDUNG COMMAND CENTER – BDG DAILY VID”. Youtube, 15 Februari 2015”. Web. 16 Agustus 2016

Bandung Command Center
With the smart city concept, Bandung has a command center as an information center developed to oversee the Bandung City with all the activities. Inaugurated in January 2015, Bandung command center built with high technology and modern.


Gudang Selatan
A location in Bandung district, long time ago Gudang Selatan was a warehouse for the military equipment. Now Gudang Selatan transformed, being an area public service for creative industries, supporting varieties of experimental art, cultural development and knowledge assessment. Enjoy the coffee shop or café with artistic design interior at Gudang Selatan.

Source : Ilya Houben. “Rumah Mode Factory Outlet Store in Bandung”. Youtube, 17 Januari 2012”. Web. 16 Agustus 2016

Rumah Mode
A popular place to shop in Bandung, Rumah Mode built with traditional architecture, Balinese architecture and modern architecture. With many facilities like a restaurant and various fashion collections, Rumah mode becomes one-stop- shopping for the tourist.

Accommodation /about the accommodation


Accommodation at Jakarta

Park Lane Hotel
The Park Lane Jakarta, has become a symbol of elegance five star hotel with own style. The location of the Park Lane hotel is close to the venue of Asian SME 2016, its only take 5 minutes’ walk to The Kasablanka Hall and commonly referred to as part of the Golden Triangle of Jakarta, namely Kuningan.

Please specify the registration code: Participant ASIAN SME CONFERENCE & MARKETING SUMMIT 2016.
(By MarkPlus Inc.)
For Further Information, please visit :

Accommodation at Bandung

For accommodation in Bandung depending on the package you select an event, The Hotel already includes when you choosing a package with a field trip to Bandung.

Attendees /the followings are recommended to attend

Entrepreneurs & Professionals

Start-up Founders & Owners

Socio-Technopreneurs Leaders

Industry Associations

Academics from Local and ICSB World Members

Representative of Local Government from 34 provinces in Indonesia

University Students

Individuals who plan to establish Start-Up or Small Business in the near future

Event Speakers / meet with greaters

Dr. Winslow Sargeant, Phd


Chief Counsel for Advocacy for the Small Business Administration (SBA)

Dr. Robert Sun-Quae Lai


President-Elect of ICSB

Ir. Ciputra


The Father of Indonesia Entrepreneurship

Sharanjit Kaur


Senior Global Marketing Manager Reebonz

Prof. Dr. Yong Jin Kim


Executive Director of ACSB

Dr. Zakaria Thaib


Immediate Past-President of ACSB

Dr. Moran Cerf


Professor of Neuroscience & Business The Kellogg School of Management

Hermawan Kartajaya


Founder & Executive Chairman of MarkPlus, Inc. Asia Marketing Guru

Assoc. Prof. Hooi Den Huan


Director of the Nanyang Technopreneurship Center Nanyang Technological University

Erik Meijer

(Indonesia - Australia)

President Director/CEO Telkomtelstra

Pham Dinh Nguyen


President & CEO Phin Deli Coffee

Cheryl Goh


Group Vice President of Marketing Grab

Assoc. Prof. Tan Khee Giap


Co-Director Asia Competitiveness Institute and Chair SINCPEC

Assoc. Prof. Dr. Siri Roland Xavier


Global Entepreneurship Monitor Malaysia Team Leader

Ir. Yap Mew Sang


Chairman, Pro - Tem Commitee, ICSB - ASEAN Initiative

Ridwan Kamil


Mayor of Bandung

AAGN Puspayoga


Minister of Cooperative and SME of the Republic of Indonesia

Dr. Ki-Chan Kim


Immediate Past-President of ICSB, Asian Small Business Luminary

Dr. Luca Iandoli, Ph.D.


President of ICSB

Event Location

Mall Kota Kasablanka 3rd Floor
Jl. Casablanca Raya Kav. 88
South Jakarta

General Information: +62 21 5709721 (Delia)
Registration: 0-800-188-1111 (Toll Free),
+62 821 97496495 (Katleen),
+62 877 08708820 (Anne)
Phone : +62 21 5790 2338 ext: 229/236
Fax: +62 21 529 60635

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